Social media marketing strategy in English football clubs
نویسندگان
چکیده
The aim of this study is to explore the evolving social media marketing strategies football clubs involved in English Premier League (EPL), a constantly changing sporting and digital landscape. Interviews conducted with practitioners from range revealed that has been fully adopted as key strategic channel. Other insights include importance trust being able harness collective passionate fans on platforms. Also, how are using grow their global reach capitalize worldwide EPL exposure. paper also highlights some negatives media, experienced by club practitioners. Finally, strategy framework applied proposed, based understanding why use media.
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ژورنال
عنوان ژورنال: Soccer & Society
سال: 2022
ISSN: ['1743-9590', '1466-0970']
DOI: https://doi.org/10.1080/14660970.2022.2059872